Squishmallows

PUMA is welcoming the arrival of spring with a playful collaboration alongside Squishmallows. Drawing inspiration from the irresistibly soft plush toys, the Squishmallows x PUMA collection introduces a vibrant array of footwear and apparel.

The collection spotlights three beloved Squishmallows characters: Cam, Lola, and Winston. Each character is honored with their own unique sneaker model – the Cali, RS-X, and Suede XL, respectively. The Puma Cali undergoes a transformation inspired by Lola's distinctive colors, while the RS-X reflects Cam's dynamic hues, and the Suede XL embodies Winston's charisma. Every model is adorned with character-specific branding and accompanied by an exclusive hang tag. Further enhancing the collection are multi-colored accents that pay homage to Squishmallow's diverse cast of characters, with the brand's logo prominently featured throughout.