ESPN x Adidas Top Ten 2000
Adidas
$150
March 14, 2024
In 2021, ESPN and adidas Originals joined forces to revive the classic ESPN Top Ten silhouette, infusing it with the distinct orange-brown hues synonymous with the sports media giant's branding. Fast forward three years to ESPN's 45th Anniversary, and the partnership with adidas continues with a new iteration inspired by another basketball franchise.
Unveiled as the ESPN x adidas Top Ten 2000, this latest release features a celebratory color scheme paying homage to the dynamic world of sports reporting. The upper straps sport a vibrant red reminiscent of the ticker tapes used for breaking news, while sapphire blue highlights commemorate ESPN's milestone anniversary. Gold accents tie into what ESPN affectionately dubs the "golden age" of basketball.
Seth Ader, Vice President of Brand Marketing at ESPN, remarks, "This shoe commemorates a golden era in basketball and honors the collaboration between adidas and ESPN, two iconic brands that remain pivotal in shaping the realms of sports and culture."