EA SPORTS X NIKE AIR MAX 90 "PLAY LIKE MAD"

Launching as a testament to their ongoing collaboration, Nike unveils a striking iteration of the Air Max 90, drawing inspiration from the iconic game. This special edition pays homage to football with a textured brown upper reminiscent of the intricate dimples of a pigskin football. Complementing this are accents of dark brown smooth leather on the underlay and mudguard. Emblazoned on the mudguard leather is the game's rallying cry, "Play Like Mad," while vibrant royal blue and red hues, reminiscent of the NFL's iconic logo, adorn both the outsole and interior, perfectly echoing the colors of the Bills' uniforms. Adding a personal touch, special insoles feature the game's logo alongside illustrations of a coach's playbook.

With Madden '24 slated for release on August 18th, 2023, speculation arises that the Air Max 90 "Play Like Mad" will follow suit around that time. Given the rich history of the EA Sports x Nike partnership, enthusiasts anticipate potential surprises such as exclusive packaging, immersive in-person experiences, sudden drops, and more, further enhancing the excitement surrounding this collaborative release.